Frequently asked questions

POMMINE is a Swedish startup founded in December 2019 with the mission of creating digital products to improve the health of the people and the planet. POMMINE has gone from strength to strength since its founding, receiving a grant from Vinnova, the Swedish Innovation Agency, as well as the support of The Swedish Agency for Economic and Regional Growth‘s Startup Sweden scheme.

On September 18, POMMINE released its first app, 10 Steps to Mars.
POMMINE was founded by Elodie and Niklas Swanberg, a married couple. POMMINE came to life from their desire to contribute towards developing positive and innovative solutions for global sustainability.

Before starting POMMINE, Elodie worked for consumer technology giant Philips in Amsterdam and Hong Kong, as well as design consultancy Fjord (acquired by Accenture Interactive) and Natural Cycles, a Swedish smart fertility startup. Niklas led the award-winning independent gaming company Stroboskop where he developed and released games for mobile devices, PC, PS4 and Xbox One.
POMMINE believes in empowering people with meaningful and fun digital solutions to create a sustainable future for all.
The purpose of POMMINE is to inspire behaviour changes in people that benefit the planet. With our products, we aim to make them rethink how they move around, how to be more sustainable, but also to change how they think about the future.

We want to connect people all over the world, so that they can escape the feelings of helplessness, and see that if we work together, anything is possible. We believe in optimism and feel-good as an underlying power for change.

Our mission is to show the group to the individual, to prove that there is a massive force of people who believe in, and fights for, the future of the people and the planet.
We’ve just released our first app, 10 Steps to Mars, for the iPhone. 10 Steps to Mars is a fun step counter app that incorporates gamification to motivate people to walk more, while creating a healthier planet.

10 Steps to Mars is centred around three of the United Nations’ 17 Sustainable Development Goals, which as a whole provide a "blueprint to achieve a better and more sustainable future for all by 2030":

- Goal 3: Good Health and Well-being. By motivating individuals to walk more every day and promote the health benefits of walking. Reducing air pollution by making people walk instead of using a vehicle.

- Goal 13: Climate Action. Ecologically speaking, trees are the most effective way to capture and store carbon dioxide. A part of every purchase goes towards planting trees in real life.

- Goal 15: Life on Land. We are supporting natural reforestation, forest garden projects, rather than monoculture. Diversification benefits the climate, the local population and the wildlife.

Moving forward, we want to continue developing digital solutions that are centred around the Sustainable Development Goals to contribute in achieving a better and more sustainable future for all.
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