Introducing: POMMINE

So, you might be wondering who’s behind this Swedish startup with the mission of creating digital products to improve the health of the people and the planet? Well that’s us - Elodie and Niklas Swanberg!

We’ve founded POMMINE to empower people with meaningful and fun digital solutions to create a sustainable future for all. Our aim is to make the users of our products rethink how they move around, how to be more sustainable, but also to change how they think about the future.
With our products, our aim is to inspire behaviour changes in people that benefit the planet. In doing so, we can create a community of like-minded people that can make what seems impossible, possible. Optimism, sustainability, and action - those are principles we live by and which all of our products will be built with in mind.

So, who are we, and what did we do prior to founding POMMINE? Well, before starting POMMINE, Elodie worked for consumer technology giant Philips in Amsterdam and Hong Kong, as well as design consultancy Fjord (acquired by Accenture Interactive) and Natural Cycles, a Swedish smart fertility startup in Stockholm. On the other hand, Niklas founded and led the award-winning independent gaming company Stroboskop, developing and releasing games for mobile devices, PC, PS4 and Xbox One - you might have heard of Sylvio, or Brutalism.

Our first app, 10 Steps to Mars is centred around three of the United Nations’ 17 Sustainable Development Goals, which as a whole provide a "blueprint to achieve a better and more sustainable future for all by 2030". The app aims to promote Good Health and Well-being by motivating individuals to walk more every day and promote the health benefits of walking, and to reduce air pollution by making people walk instead of using a vehicle.

The app also supports Climate Action by making a part of every purchase go towards planting trees in real life, as well as Life on Land in supporting natural reforestation, forest garden projects, rather than monoculture.

Why planting trees? Ecologically speaking, trees are the most effective and economical way to capture and store carbon dioxide. Today, we lose trees at a rate of 50 soccer fields per minute as our food systems destroy our ecosystems. Most of this degradation is making all of us more vulnerable to the climate changes that lie ahead. We’re on a mission to plant 12 million trees by 2023 contributing to improving the health of the planet.

If you’d like to find out more about us and what we’re trying to do, reach out to us here.
  Nov 1, 2020 - 2 min read  
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